As one of the major keys to capture visibility nowadays in our digital times, how to get media, and reach journalists have become very important not only for businesses but also for individuals. To get on media successfully, you have to pitch a story that is enticing enough for the media to want it. If you are going with media contact, your message needs to be straight, simple, and adapted to each outlet. PR pros will tell you never to ride above the upper half of the media contact unless you take a relationship first approach since tailored pushes have a better chance of landing coverage. Study the preferences for each individual journalist when it comes to combination with media and contact in your potential gain, whether you are reaching out via telephone or email. Follow up professionally if you don’t hear back right away as persistence is key for success. Get your media contact go down to an art and you will be well on your way to getting your story in front of the right ears.